Why Drops

Our Drops System aligns authentically with AKA'IKI's brand philosophy. Each of our drops will comprise only 1,000 pieces.

Each hoodie features a unique ID number, elegantly embroidered in small font just above the waistband. Thus ensuring your hoodie's individuality, not just by design and customised print, but also by its unique number within each drop.

Importantly, operating a system based on limited-edition drops allows us to significantly reduce waste and avoid overproduction.

Why Hoodies

AKA'IKI's initial drops will exclusively feature one type of garment - the humble hoodie. The one item that almost every traveller packs because of its ability to create comfort to traverse cultures, climates, geographies and demographics. It keeps you going wherever life takes you.

Why the hoodie? Because while the hoodie was born for function, its symbolism in culture has grown to mean so much more. From rebellion and anonymity to youth culture and hip-hop fashion. From representing your team to the WFH uniform, to designer catwalks. A universal garment and a personal tool of expression.

This is why we will leverage the mighty hoodie to both unite this global community and guide you through life's journey, always using the storytelling power of our coordinates.