AKA'IKI's initial product launches will exclusively feature one type of garment - the humble hoodie. The one item that almost every traveller packs because of its ability to create comfort to traverse cultures, climates, geographies and demographics. It keeps you going wherever life takes you.

While the hoodie was born for function, its symbolism in culture has grown to mean so much more. From rebellion and anonymity to youth culture and hip-hop fashion. From representing your team to the WFH uniform, to designer catwalks. A universal garment and a personal tool of expression.

This is why we put the hoodie at the centre of our brand, using it as a canvas for the storytelling power of our coordinates.

Wear your story. Share your journey.