Aka-Iki Limited 阿卡．藝奇有限公司 (“we”, “us”, “our”) is the data user. We are a private company limited by shares incorporated in Hong Kong with business registration number 74542630.

2.1     We may collect, hold, process, transfer and use the following types of personal data:

         (a)     first name; *

         (b)     family name; *

         (c)     email address; *

         (d)     shipping address; * and

         (e)     IP address.

         *mandatory personal data

2.2    If you do not provide us with mandatory personal data, we may not be able to respond to your communications with us or provide you Products.

We may collect your personal data in the following ways:

(a)     when an order for our Products is placed on the Website;

(b)     when you register on the Website to manage your shipping address or order;

(c)     when subscribing to our newsletter via our Website; and

(d)     when you reach out to us via “Contact Us” on our Website.

4.1    We may collect, hold, process, transfer and use your personal data for any of the following legitimate interest purposes:

        (a)     to operate, monitor and analyse use of the Website;

        (b)     to provide Products set out on our Website;

        (c)     to facilitate the purchase and supply of Products through our Website such as:

                 (i)      to enter into, perform and enforce a contract to provide Products to you;

                 (ii)     to manage Product orders and shipments;

                 (iii)    to create, manage and update your account registered with us; and

                 (iv)    to process and facilitate billing and payment;

        (d)     to fulfill notification or reporting requirements to insurers;

        (e)     to meet our obligations or requirements in connection with any applicable law, regulation, judgment or court order, or notification, reporting or compliance requirements of government or enforcement authorities or bodies of competent jurisdiction;

        (f)      to defend or respond to any legal, governmental, or regulatory or quasi-governmental related matter, action or proceeding;

        (g)     to improve our Products, the Website or our services in respect of the Website;

        (h)     to help maintain the safety, security and integrity of personal data collected through our Website;

        (i)      for customer service and to help us to more effectively respond to your requests, receive feedback and support needs;

        (j)      to personalise your experience on our Website to help us better respond to your individual needs; and

        (k)     with your consent, to directly market our Products to you.

4.2   Personal data collected by us may not be used for other purposes, unless:

        (a)     you have expressly given your consent to the use for the relevant other purposes;

        (b)     the purpose is directly related to the purpose for which the personal data was collected; or

        (c)     we are permitted to use the personal data for other purposes arising from an exemption or otherwise in accordance with applicable law and regulation.

4.3   The lawful bases for collecting or using your personal data as mentioned above are:

        (a)     Contract: to deliver a contractual service if you are purchasing a Product on our Website; and

        (b)     Legitimate interests: as stated in paragraph 4.1.

5.1    We may transfer your personal data to (in or outside Hong Kong):

        (a)     our employees and officers;

        (b)     any other business entity that is controlled by us, and their employees and officers;

        (c)     our insurers and bankers;

        (d)     any agent or third-party service provider engaged by us in connection with the operation of our business such as:

                 (i)       administrative service providers;

                 (ii)      logistics and fulfilment service providers;

                 (iii)     telecommunications, IT services and software providers and suppliers;

                 (iv)     website and data analytics and processing providers;

                 (v)      cloud service providers;

                 (vi)     market research, strategic or management advisory service providers;

                 (vii)    Facebook Ads, Google Ads, Google Analytics; and

                 (viii)   Shopify

        (e)     our financial, legal and accounting professional advisors;

        (f)      any government or enforcement authority or body to whom we are required or we believe it appropriate to make disclosure; and

        (g)     potential or actual acquirers of all or part of our business in the course of confidential due diligence, acquisition or business transfer procedures.

5.2    By making payments to us through payment processors, you will directly enter into an agreement with the payment processor and become subject to its terms of use and privacy policy. You should review and, if applicable and at your discretion, indicate your consent to the privacy policy of the payment processor, which will not be governed by this Privacy Notice.

5.3    If we transfer your personal data to other persons, we will ensure the confidentiality of your personal data by including confidentiality or other contractual clauses in the agreements with third parties with whom we share your personal data.

5.4    We may share your personal data with anyone other than as described in paragraph 5.1 above if we notify you and receive your consent beforehand.

5.5    Some persons to whom we transfer your personal data may be located outside Hong Kong, in locations that may not have in place data protection laws which are substantially similar to Hong Kong, and this may mean your personal data may not be protected to the same or similar level as in Hong Kong. We will ensure security and protect personal data when it is being transferred from us to third parties overseas.

6.1    Your personal data is securely stored on the servers of Shopify and Digital Ocean in Frankfurt, Germany.

6.2    We have entered into contractual agreements with Shopify and Digital Ocean to ensure that your personal data remains secure. We will maintain security of your personal data and protect your personal data.

6.3    We will keep your personal data as long as necessary to fulfil the purposes stated in paragraph 4.1, subject to a maximum period of 7 years [from 1 January in the calendar year immediately following the date you provided us your personal data]. Once this time period has expired, we will delete your personal data manually from our systems and our data processors’ systems.

7.1    Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit our websites, we may collect information from you automatically through cookies or similar technology. For further information, visit allaboutcookies.org. 

7.2    We use cookies in a range of ways to improve your experience on Website, including:

         (a)     keeping you signed in;

         (b)     understanding how you use our website application or Website;

         (c)     saving your selected preferences, such as sizes, colours of our Products; coordinates to be printed on your garment, print colours;

         (d)     saving cart sessions;

         (e)     personalisation of user experience based on your browsing and purchase history; and

         (f)      integration with social media platforms, advertising and analytics tools to target ads based on interests and behaviours and tracking conversions and campaign effectiveness.

7.3    There are a number of different types of cookies, we use the following:

         (a)      Essential: These cookies are required for you to be able to move around our Website and use its basic features. You cannot disable these strictly necessary cookies. They are technically essential for the Website to work.

         (b)      Functional: We use these cookies to recognise you on our Website and remember your previously selected preferences. These cookies, set by us or third-party providers, enable our Website to provide enhanced functionality and personalisation.

         (c)      Analytical: These cookies help us understand how many users visit our Website, which pages are visited most frequently, the duration of visits and the paths users take. All data is collected anonymously and used exclusively to enhance the user experience and performance of our Website.

         (d)     Advertising: We use these cookies to collect information about your visit to our Website, including the content you viewed, links you followed and details about your browser, device, and IP address. We sometimes share some of this data with our advertising partners or other third parties for advertising purposes. This means that when you visit another website, you may be shown advertising based on your browsing patterns on our Website.

7.4    You can set your browser not to accept cookies. However, some of our Website features may not function as a result.

8.1    You have the right under the PDPO to:

        (a)     request a copy of your personal data held by us, unless we are exempted from complying with a data access request; and

        (b)     request for us to make necessary corrections in respect of any personal data that you consider inaccurate after we have fulfilled a data access request from you. We may refuse a data correction request if we believe the personal data is accurate, an expression of opinion or the proposed correction is inaccurate.

8.2   We reserve the right to charge a reasonable fee to process any personal data access or correction request.

Please contact our data protection officer if you have requests or queries regarding this Privacy Notice by e-mail to info@aka-iki.com or by post to Aka-Iki Limited, Room 1003, 10/F, Block 1, Lippo Centre, 89 Queensway, Admiralty, Hong Kong.

If you wish to report a complaint or if you feel that we have not addressed your personal data concerns in a satisfactory manner, then you may contact the Office of the Privacy Commissioner for Personal Data by email to complaints@pcpd.org.hk.

11.1   We value our relationship with our users, and seek to offer you news and product updates that are relevant to you. As part of our commitment to bringing value to your experience with us, we may use your personal data collected to directly market our website application, Website and Products to you.

11.2  The types of personal data we use for direct marketing purposes are: 

       (a)     your full name and

       (b)     your email address.

11.3  The direct marketing activities we intend to conduct using your personal data listed above are:

       (a)     information and promotional material about: our website application or Website, products similar to those you previously purchased, discounts and other promotions, and information about us which we believe you may find useful;

       (b)     updates and news about our Products and features of our Website or website application;

       (c)     festive greetings;

       (d)     newsletters about our website application, Website or Products, and about topics which we believe you may find useful;

       (e)     invitations to events and announcements of new Product launches;

       (f)      customised content and advertising tailored to your interests and past interactions with our Website.

11.4  We may transfer your personal data for direct marketing purposes to the persons stated in paragraph 5.1 above.

11.5  If you do not expressly indicate your consent, then we will not use the types of personal data for the direct marketing activities described in this paragraph 11.

11.6  You may request us to cease using your personal data for direct marketing purposes at any time. This can be done easily via the unsubscribe link provided in every marketing email we send or by emailing us at hello@aka-iki.com.